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Labor’s ‘Mediscare’ campaign capitalised on Coalition history of hostility towards Medicare

Jim Gillespie writes in The Conversation (5.7.16):

'The Australian Labor Party’s Medicare campaign has been dubbed an election changer.

'While outsourcing data management and billing systems raises issues of confidentiality and access, the possible changes would not affect access to Medicare. To this extent, criticisms that Labor ran a misleading campaign have some basis.

'But scare campaigns only work if there is some anxiety to build on. Labor’s Medicare campaign plugged into a long history of Coalition ambivalence – or open hostility – towards Medicare.'


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