Bruce currently holds the position of Director of the Centre for Tourism and Regional Opportunities at the Cairns campus of Central Queensland University and am the program director of the Masters of Sustainable Tourism Management. He has a wide range of research interests including protected area tourism, rural tourism, remote area tourism, indigenous tourism, urban tourism, river and canal tourism and climate change. Other active areas of research include military heritage, tourism transport, ecotourism. He holds a Visiting Professorship at Taylors University Malaysia and has authored over 300 journal articles, book chapters and conference papers on a range tourism related issues.He has authored or co-authored 10 books, the most recent of which look at climate change issues and global rainforest tourism. Current projects include a book looking aspects of coral reef and how tourism can be used in rural development.