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Inside Operation Boring: the LNP’s strategy to reclaim Queensland

‘If Queensland’s Liberal National Party reclaims government at this Saturday’s election, you can be sure the politicians will be quick to take the credit. But behind the scenes, much of the credit for the LNP’s political revival belongs to the strategists driving a remarkable rebranding strategy, dubbed “Operation Boring”.

It’s been all about keeping the government and Premier Campbell Newman on message and out of unnecessary fights – though in recent days, that strategy has seemed to waver.

Just before the long weekend, there was a flurry of lawsuits against broadcaster Alan Jones, followed up by changing claims about bikie gang donations. But by Australia Day, Operation Boring was so clearly back in force again that reporters complained about not getting any questions answered.

This is the story of what first prompted such an abrupt change in governing style in Australia’s third-biggest state; the people behind that change; and how crucial Operation Boring has been in reducing the LNP’s chance of becoming a one-term government.’

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