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The use of social media in the Trump campaign

Silicon Valley, social media and the Trump campaign

The Herald Sun (23.11.16) reports on the use of social media by the Trump campaign run by Jared Kushner, Trump’s son-in-law:

‘Mr Kushner said he sought advice from friends, mostly in Silicon Valley, about how to run a lean campaign while getting the message out.

“We played Moneyball, asking ourselves which states will get the best ROI for the electoral vote,” he said. “I asked, “How can we get Trump’s message to that consumer for the least amount of cost?”

“I called some of my friends from Silicon Valley, some of the best digital marketers in the world, and asked how you scale this stuff. They gave me their subcontractors,” he said. “I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting.”’ …

‘“We weren’t afraid to make changes. We weren’t afraid to fail. We tried to do things very cheaply, very quickly. And if it wasn’t working, we would kill it quickly,” Mr Kushner said. “It meant making quick decisions, fixing things that were broken and scaling things that worked.”

Facebook board member, Peter Thiel, and the Trump campaign

‘Mark Zuckerberg defended Facebook board member Peter Thiel’s $1.25 million donation to Donald Trump’s presidential campaign in an internal Facebook post to employees of the giant social network.’ (USA Today, 19.10.16)

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