Dr Chris Salisbury writes (14.3.16) that Brisbane has just hosted the 2016 World Science Festival, the first time the annual event has been held outside of New York City, where it was established in 2008 to celebrate scientific and artistic pursuits. Secured by officials from the Queensland Museum in a six-year deal, ahead of efforts by leading institutions in Sydney and Melbourne, the Palaszczuk government contributed $650,000 to help land the hosting rights for the ‘signature’ event. But why would the government make this a priority?