« Back to Publications

For cities, hosting major sporting events is a double-edged sword

David Rowe writes in The Conversation (5.5.17) that investing in staging a major sporting event is ultimately a matter of turning the entire host environment into a stage.

‘Just as the publicity machine is cranking up for the 2018 Commonwealth Games on the Gold Coast, new Australia-based bids have already been signalled to host the same event in the future. Shepparton is leading a bid by 11 regional Victoria cities and towns for the 2030 Commonwealth Games. And western Sydney is interested in hosting the event in either 2026 or 2030.

‘Nobody in Australia seems to have been deterred from bidding by Durban losing the rights to hold the 2022 Commonwealth Games because the South African city could not afford it. Adelaide, Melbourne, Perth, Sydney, and even a Gold Coast reprise have been mooted as replacements.

‘Meanwhile, a 2017 V8 Supercars Championship event is controversially to be held for the first time amid the heritage streets and green foreshore spaces of Newcastle East this November.

‘Despite the event’s under-performance at – and subsequent departure from – Sydney’s Olympic Park, Newcastle City Council, the New South Wales state government and Destination NSW have been happy to wave it through with minimal consultation and attention to due process.

‘But what is the appeal of hosting big sporting events and does the economic equation stack up?’

The TJRyan Foundation does not guarantee the accuracy, currency or completeness of any information or material available on this website. The TJRyan Foundation reserves the right to change information or material on this website at any time without notice. Links from this site to external, non-TJRyan Foundation websites should not be construed as implying any relationship with and/or endorsement of the external site or its content by the TJR Foundation, nor any commercial relationship with the owners of any external site. Should any TJRyan research project be funded by an individual or organisation the source of funding will be stated beside the research report. In all other cases contributions are provided on a pro bono basis.
Receive the latest news

Subscribe To Our Newsletter

Get notified about new articles

This field is for validation purposes and should be left unchanged.