« Back to Publications

A final social media roundup

Professor Alex Bruns concludes his series in The Conversation about the use of social media in the Queensland election campaign.

‘In the 2015 Queensland state election, then, it is similarly likely that no amount of social media activity from LNP candidates would have prevented a very significant correction of the previous election’s extraordinary result. However, by remaining largely inactive – in comparison to their major challengers – the LNP and its candidates essentially ceded the social media space to the ALP and the other opposition parties altogether; even LNP supporters on Twitter had very little party content that they could have used to counter the many retweets received by ALP candidates’ tweets. Giving up the social media contest in this way, right from the start of the campaign, must be seen as another failure of the LNP campaign – and in an election as close as this, every last mistake matters.’

The TJRyan Foundation does not guarantee the accuracy, currency or completeness of any information or material available on this website. The TJRyan Foundation reserves the right to change information or material on this website at any time without notice. Links from this site to external, non-TJRyan Foundation websites should not be construed as implying any relationship with and/or endorsement of the external site or its content by the TJR Foundation, nor any commercial relationship with the owners of any external site. Should any TJRyan research project be funded by an individual or organisation the source of funding will be stated beside the research report. In all other cases contributions are provided on a pro bono basis.
Receive the latest news

Subscribe To Our Newsletter

Get notified about new articles

This field is for validation purposes and should be left unchanged.